Artist Statement
Here I focus on the fast-food restaurant McDonald’s, creating both an advertisement and a TikTok to promote the brand’s deals and specials in a way that would attract customers. Outside of school, I work as a manager at a McDonald’s in Chula Vista, which gave me meaningful access to the environment and the people who bring it to life. For this project, I photographed and filmed my coworkers, and their participation was a huge help and made my final work authentic. Using Adobe Photoshop, I designed an advertisement that felt unique to me, one that emphasized the idea that every order is served with a smile and highlighted the familiar faces customers recognize daily.
For the TikTok component, I used Adobe Premiere Pro to create a fun, quick video showing how a breakfast meal is prepared behind the scenes. My goal was to give customers an inside look at how their favorite food combo comes together, blending creativity with the everyday rhythm of the restaurant.
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TikTok: "Making the Perfect McDonald's Breakfast"
